Saturday, October 12, 2019

Definitions of Tourism and Tourists :: Travel, Non-residents

According to Smith (1988), an author of a specialist dictionary on tourism, the word ‘tourist’ was reportedly introduced in 1800 and the word ‘tourism’ in 1811. However, what exactly is tourism? Who are tourists? Regardless of the fact that both terms have now been part of the English language for over two centuries, there is still no universally acknowledged effective definition for either. For over many decades, researchers and practitioners have produced many precise definitions for both ‘tourist’ and ‘tourism’ but no definition of either term has become widely recognised. According to Smith (1988), he suggests that there â€Å"probably never will be a single definition of tourism† as economists, psychologists and geographers perceive certain things about tourism in their field (Smith 1988 as cited in Leiper 1995:3). However, any approach to defining tourism can be useful for the persons proposing it and for those who perc eive the world in the subjective way. In this essay, academic authors such as Krapf and Hunziker (1942), Stear (2005) and McIntosh and Goeldner (1977) each define ‘tourism’ in different methodical approaches. After discussing ‘tourism’, the focus then shifts to ‘tourists’ where again, Stear (2005), Leiper (1979) and Weaver and Lawton (2006), defines ‘tourists’ and its heuristic concepts. One of the first attempts to define tourism was that of two Swiss academics, Professors Hunziker and Krapf of Berne University. They defined tourism in a 1942 study as a complex of environmental impacts: â€Å"the sum of the phenomena and relationships arising from the travel and stay of non-residents, in so far as they do not lead to permanent residence and are not connected to any earning activity.† This definition has been acknowledged by many international associations including the International Association of Scientific Experts on Tourism (AIEST). The advantages of this definition are is acknowledgements of wide-ranging impacts; it bases a very large number of issues that is studied under the name ‘tourism’. Additionally, Krapf and Hunziker’s definition is highly intellectual as they manage to distinguish tourism from migration however; its theory is based on â€Å"travel and stay† making an assumption that this is necessary for tourism, thus preventing day tours. While the definition’s approach is reasonable, the definition is noticeably â€Å"too vague† (Leiper, 1995: 17) as it includes a huge amount of human activity that few thinking individuals would regard as coming within the scope of tourism. Because of their broad definition on tourism, prisoners, hospital patients, boarding students and soldiers at war can easily fit in the definition, thus exposing a major defect.

Friday, October 11, 2019

Product Life Cycle- 4p’s vs 4c’s

Why do 4ps now being changed to 4cs? Marketing always was known with the Marketing mix or 4Ps which are: * Product  Ã¢â‚¬â€œ It includes your entire product or service related activities. Like product design, product  development, variety, quality and branding etc. * Price  Ã¢â‚¬â€œ You have to set the price of the products for customers considering discounts and credit – debit policy. * Place  Ã¢â‚¬â€œ It includes activities related with the distribution of your product or services like your various  distribution channels  and inventory etc. Promotion  Ã¢â‚¬â€œ It includes  promotion  related activities that advertising, personal selling and public relations etc. But since the traditional outbound marketing is shifting to inbound marketing with the increase of social media the 4Ps are turning or shifting to the 4Cs. Consumer – It is about the Consumer and not really the product anymore. A product should be innovative to meet various needs within a sin gle product. We don't sell products or services but we sell solutions to certain problems/needs our customers have. As such, it is of the utmost importance to know how much the customer values your solution.Cost – Cost to match the consumers needs. Price is merely an aspect of this C. Additional factors could be the cost of coming to the store, and possibly even a cost of conscience. Convenience – Convenience of place to buy like on the internet. The question is not where to place your store, but â€Å"how† your different customer-types would like to buy. This could be a physical store in the street, but it could be an e-shop too. Moreover, within this choice of Place, there are different factors such as: is the buying process easy and straightforward enough? Which process appeals to your audience?Communication – Communication to engage the customer and build relationships rather than pushing a message. The latter sounded a bit like one way traffic, while the emphasis these days is clearly on interaction. I mean, look at the success of social media in the communication strategy! Reasons to change to 4cs: * The 4 C's can be considered an evolution of the 4 P's. Everyone who ever had a marketing training got in contact with the 4 P's, but I strongly believe that today, working with the 4 P's can actually be a risk for your company because they are too product-oriented. This risk is that because companies are often too product-oriented, they miss out on certain opportunities. The mission of your company is not selling product X or delivering service Y, but providing a solution to a problem that your potential customers are facing. By changing towards a better customer-orientation, it will be easier to adapt to certain changes in your market. How to implement strategies using the product life cycle? Introduction Stage * During the introduction stage, a product is new and unknown to consumers.It is necessary, therefore, to use an active strategy in an attempt to win over new customers. * Although there is usually little competition during this stage, the market is not fully developed. * A marketing strategy needs to not only make consumers aware of the product, but also convince them that it fulfils a need for them. * Revenues are typically low or negative during this stage, so firms need to be prepared to spend money on their marketing strategy now for future gains. Growth Stage * During the growth stage of the product life cycle, products become better known to the public. Consequently, it is not necessary to expend as much effort and resources on developing product awareness. * Firms also benefit, during this stage, from increased production levels, which results in economies of scale. * During this stage, however, competition typically increases, making price competition an important component of a marketing strategy. * At this stage, most firms will use the strategy of reducing prices to remain competitive, wh ile retaining their profit margins by reducing advertising spending and benefiting from more fficient production. Maturity Stage * The maturity stage of the product life cycle occurs when the market becomes saturated. * At this point, production costs are further reduced through economies of scale and experience, but competition leads to a significant reduction in profits throughout the industry. * There are two strategies typically employed in order to maintain profitability during the maturity stage; firms can either differentiate their brand through marketing or introduce new features to the existing product.Decline Stage * At the decline stage, sales either decrease or stabilize. * If demand decreases, this will, typically, result in significantly lower price margins, often making it impossible to make profits from the product. * At this point, firms that cannot make profits will usually discontinue their product and focus their efforts on other offerings. * Firms that can produ ce the product at a profit will normally market them as a commodity, spending little on marketing and pulling in small profits on slight margins. Product Life Cycle- 4p’s vs 4c’s Why do 4ps now being changed to 4cs? Marketing always was known with the Marketing mix or 4Ps which are: * Product  Ã¢â‚¬â€œ It includes your entire product or service related activities. Like product design, product  development, variety, quality and branding etc. * Price  Ã¢â‚¬â€œ You have to set the price of the products for customers considering discounts and credit – debit policy. * Place  Ã¢â‚¬â€œ It includes activities related with the distribution of your product or services like your various  distribution channels  and inventory etc. Promotion  Ã¢â‚¬â€œ It includes  promotion  related activities that advertising, personal selling and public relations etc. But since the traditional outbound marketing is shifting to inbound marketing with the increase of social media the 4Ps are turning or shifting to the 4Cs. Consumer – It is about the Consumer and not really the product anymore. A product should be innovative to meet various needs within a sin gle product. We don't sell products or services but we sell solutions to certain problems/needs our customers have. As such, it is of the utmost importance to know how much the customer values your solution.Cost – Cost to match the consumers needs. Price is merely an aspect of this C. Additional factors could be the cost of coming to the store, and possibly even a cost of conscience. Convenience – Convenience of place to buy like on the internet. The question is not where to place your store, but â€Å"how† your different customer-types would like to buy. This could be a physical store in the street, but it could be an e-shop too. Moreover, within this choice of Place, there are different factors such as: is the buying process easy and straightforward enough? Which process appeals to your audience?Communication – Communication to engage the customer and build relationships rather than pushing a message. The latter sounded a bit like one way traffic, while the emphasis these days is clearly on interaction. I mean, look at the success of social media in the communication strategy! Reasons to change to 4cs: * The 4 C's can be considered an evolution of the 4 P's. Everyone who ever had a marketing training got in contact with the 4 P's, but I strongly believe that today, working with the 4 P's can actually be a risk for your company because they are too product-oriented. This risk is that because companies are often too product-oriented, they miss out on certain opportunities. The mission of your company is not selling product X or delivering service Y, but providing a solution to a problem that your potential customers are facing. By changing towards a better customer-orientation, it will be easier to adapt to certain changes in your market. How to implement strategies using the product life cycle? Introduction Stage * During the introduction stage, a product is new and unknown to consumers.It is necessary, therefore, to use an active strategy in an attempt to win over new customers. * Although there is usually little competition during this stage, the market is not fully developed. * A marketing strategy needs to not only make consumers aware of the product, but also convince them that it fulfils a need for them. * Revenues are typically low or negative during this stage, so firms need to be prepared to spend money on their marketing strategy now for future gains. Growth Stage * During the growth stage of the product life cycle, products become better known to the public. Consequently, it is not necessary to expend as much effort and resources on developing product awareness. * Firms also benefit, during this stage, from increased production levels, which results in economies of scale. * During this stage, however, competition typically increases, making price competition an important component of a marketing strategy. * At this stage, most firms will use the strategy of reducing prices to remain competitive, wh ile retaining their profit margins by reducing advertising spending and benefiting from more fficient production. Maturity Stage * The maturity stage of the product life cycle occurs when the market becomes saturated. * At this point, production costs are further reduced through economies of scale and experience, but competition leads to a significant reduction in profits throughout the industry. * There are two strategies typically employed in order to maintain profitability during the maturity stage; firms can either differentiate their brand through marketing or introduce new features to the existing product.Decline Stage * At the decline stage, sales either decrease or stabilize. * If demand decreases, this will, typically, result in significantly lower price margins, often making it impossible to make profits from the product. * At this point, firms that cannot make profits will usually discontinue their product and focus their efforts on other offerings. * Firms that can produ ce the product at a profit will normally market them as a commodity, spending little on marketing and pulling in small profits on slight margins.

Thursday, October 10, 2019

Do Personality Traits Predict Behaviour?

Do personality traits predict behaviour? The trait approach to personality is focused on differences between individuals. After type theorists such as Sheldon, who focused on body parts to determine temperament, and lexical researchers such as Galton who provided the first dictionary of words to describe behaviour, the principles underpinning trait theory were first outlined by Gordon Allport (1937). He found that one English-language dictionary alone contained more than 4,000 words describing different personality traits and suggested that it is how the traits come together that produces the uniqueness of all individuals. Rather than relying on intuition or subjective judgement as did Freud and many other neo-Freudians, trait theorists used objective measurements to examine their constructs. The use of factor analysis was a major breakthrough in the trait approach and Raymond Cattell was the first to make the use of this to reduce the lists of traits to a smaller number. This marked the beginning of the search to discover the basis structure of personality. This essay will discuss the issues surrounding the use of personality measures such as Eysencks personality questionnaire (EPQ) and Costa and Mc Crae’s Big Five model (NEO-PIR) to predict behaviour. Cattell’s 16PF hasn’t had much of an impact but personality measures that followed such as Eysenck’s personality questionnaire, who claimed that 3 types/ supertraits, Extraversion, Neuroticism and Psychoticism, make up the basic structure of personality, and Costa and mc Crae’s Big Five Model measuring Openness, Conscientious, Extraversion, agreeableness and Neuroticism, have received a high level of support. The personality factors are found cross-culturally, in children as well as adults and specifically for Eysencks model in identical twins raised apart, evidence which seems to demonstrate that the observed personality differences are stable across time and have a genetic basis, although the underlying heritability estimate used in studies has been questioned by Plomin. Nevertheless, trait measures have great practical applications; they have been embraced by psychologists from almost every perspective and used by professionals working in a wide variety of settings, such as in the workplace and the education system etc, and are used to make important judgements about an individual’s behaviour in different situations. Employers have used scores from personality tests to make hiring and promotion decisions for many years (Roberts and Hogan, 2000). The methodology used to identify the dimensional structure of personality traits, factor analysis, is often challenged for not having a universally-recognized basis for choosing among solutions with different numbers of factors. More than one interpretation can be made of the same data factored the same way, and factor analysis cannot identify causality. However, some of the most common criticisms of trait theory centre on the fact that traits are often poor predictors of behaviour. While an individual may score high on assessments of a specific trait, he or she may not always behave that way in every situation. This was highlighted by Walter Mischel (1968, 1973) who stimulated a huge debate that raged until the early 1980s, concerning whether personality traits predict behaviour. At the heart of this debate was the questioning of the stability of traits across situations, known as the ‘personality paradox’. He demonstrated with his CAPs model that there is a complex interaction between situations and enduring individual personality differences, however the effects of many variables still have to be examined. Mischel criticised how personality measures were interpreted and used, demonstrating that on average personality measures statistically account for only around 10% of the variance observed in behaviour, therefore 90% is due to something other than the effect of personality. This reflects the fact that many factors contribute to any one piece of behaviour, such as: the characteristics of the specific situation, the person’s mood at that time, competing goals, etc. However an argument in trait theories defence is in regard to the . 30, . 40 correlation co-efficient. How high does a correlation have to be before its considered important? Research by Funder and Ozer (1983) looked at social psychological findings often cited for their â€Å"important† findings and found that they had similar co-efficient of . 36 and . 42. In their defence trait theorists argue that researchers often fail to provide a strong link between traits and behaviour is because they don’t measure behaviour correctly, only measuring one behaviour. As an alternative researchers can aggregate data, one study looked at trait measures of aggression and the number of aggressive acts students preformed, not only on one day but over the course of two weeks and found a correlation of . 1 between the aggregated measure and the trait score (Wu and Clarke, 2003). Burger (2008) states that when all the complex influences on our behaviour are taken into account we probably should be impressed that personality psychologists can explain even 10%. Mischels criticism has had beneficial effects in work settings, with the use of multiple measures of p ersonality such as, psychometric assessments, interviews, individual and group tasks used together as an assessment package to prevent overreliance on the psychometric tool. Furthermore, Mischels views led researchers to look very critically at their methodologies, admitting that measures were often weak and the selection of which traits to study was sometimes inappropriate (Funder, 1999,2001). Today most psychologists agree that the person and the situation react to determine behaviour ( Maggnusson, 1990) and Swan and Seyle (2005) conclude their review on Mischels work by saying that there are still instances where it is helpful to make distinctions between personal and situational determines of behaviour.

Wednesday, October 9, 2019

What Are the Benefits of Earning an IB Diploma?

In past posts on the blog , you may have noticed that when we talk about AP courses and exams , we sometimes mention another acronym that may not sound as familiar to you: IB. This stands for International Baccalaureate , and represents another advanced educational option for high school students that exists alongside the AP program. While the IB program isn’t as popular as the AP program in the United States, it can definitely be a worthwhile option for those who have access to it. In particular, earning an IB diploma, which requires that you take certain courses and fulfill additional academic and extracurricular obligations, can be an impressive qualification to add to your resume. Read on for more information about the IB Diploma Programme and how an IB diploma can enhance both your high school experience and your college prospects. International Baccalaureate is an overarching organization that administers a number of different educational programs for students ages 3 to 19. Its curricula are used by specially trained teachers at certified schools throughout the world, and it prides itself on providing â€Å"rigorous, high-quality education† to its students. The most familiar IB program to high school students in the United States is the IB Diploma Programme, or IBDP, which is offered to students between the ages of 16 and 19. When you hear about â€Å"IB courses† being offered at a high school, it means that that school has been certified to offer the IBDP. (Students may be able to take some IB courses without enrolling in the full IBDP curriculum.) In some ways, the IB program is similar to the AP program—it’s a way for high school students to take advanced, rigorous courses. However, there are two main differences. For one thing, the IB program is much less popular than the AP program among high schools in the United States, and you since you can’t self-study IB courses, its availability is limited. In addition to this, the IB program is far more focused on presenting a cohesive overall curriculum with specific requirements that culminates in a diploma. While the AP program offers a similar option in the AP Capstone Diploma , most students don’t approach the AP program in that way. For a more detailed explanation of the International Baccalaureate organization, and especially the IB Diploma Programme, check out the Beginner’s Guide to the International Baccalaureate Program . The IBDP is a two-year academic program that, as we’ve mentioned, is open to students aged 16 to 19—in other words, high school students. Upon successfully completing the program and all its requirements, students can earn the IB diploma, which is a significant credential for college applications and other purposes. Academically, the IBDP requires students to take courses and pass exams in six specific subject areas. Three or four of these subjects must be taken at the more challenging â€Å"Higher† level, while the rest can be taken at the â€Å"Standard† level. In addition to this coursework, the IBDP has three more major requirements. First, students must write a lengthy essay based on independent research. Second, students must take a Theory of Knowledge course, which covers critical thinking and epistemology. Third, students must participate in a certain number and range of extracurricular activities. Earning the IB diploma means that you’ve done much more than take a few IB courses. Instead, you’ve undertaken a particular kind of high school education that is meant to teach you not only history, math, and other subjects, but also how to better analyze and understand the information you’ll encounter in school and beyond. Along with this stated purpose, an IB diploma can be an asset for you in a number of different ways, especially as you take on the college admissions process. Below, we’ll go over some of the main benefits of working toward and receiving an IB diploma. Our Early Advising Program helps students in 9th and 10th grade discover their passions and build strong academic and extracurricular profiles to succeed in high school. The IBDP is well-known throughout the world for the high quality of the coursework it offers. The strength of the IB curriculum, as well as the extensive training that IB teachers and school administrators are required to undergo, help the program to maintain this high standard. The respect that the IBDP enjoys means that no matter where you go, colleges will understand and positively view the effort you’ve put into earning your IB diploma. College admissions officers in particular will be familiar with the program’s reputation, making an IB diploma an excellent way of demonstrating your academic prowess. Strong performance in school is, of course, an important component of what competitive colleges look for in applicants. This is typically represented in your application by your GPA , transcript, and class rank. However, since every high school is different, colleges can’t always be sure what your grades actually mean compared to those of other applicants. Programs like the IBDP help colleges to evaluate applicants by providing a single curriculum that’s used worldwide, allowing admissions officers to more precisely assess your performance. Since this program is known to be rigorous, doing well in your IB courses and earning your IB diploma indicates to colleges that you’re an objectively strong student. Earning an IB diploma also shows you’re willing to take on special academic challenges. You’ve chosen to go beyond the typical high school curriculum and pursue a goal that asks more of you, including substantial independent work on topics of your own choosing. This is something that every competitive college values. As we’ve mentioned, the IB program is less popular and well-known in the United States than, for example, the AP program. You must take IB courses at a certified high school—self-studying is not allowed—which limits the number of students who can participate. The expense and training required to get certified as an IB school can also contribute to its relative rarity at high schools. What this means for you is that if you have an IB diploma, you’ll be among a relatively small portion of the college applicant pool with this qualification.   This distinction shows that you’ve not only taken on academic challenges, but done so through a program that’s widely known to be reputable and rigorous and require a good deal of independent work from its graduates. Not every student can present such a prestigious qualification when they fill out their college applications, and this relative uniqueness is an advantage. In addition to the novelty of IB participation itself, certain elements of the IB Diploma Programme may give you the opportunity to do especially interesting and original academic work that will give you additional chances to set yourself apart from other applicants. As we mentioned, you’re required to complete a substantial independent research project in order to receive your IB diploma. Your choice of topic for this project can say a lot about you, and your ability to handle the challenges of independent work and create something truly original will render you a unique and recognizable candidate come application season. One particular perk of the IB program is that it can be useful not only in the college application process, but also once you get to college. Like AP test results , your IB courses can sometimes be used by colleges to determine placement and credit. Depending on your school, you may be able to be placed in higher-level courses as a result of your IB experience, or you might receive credit outright for your IB courses, which can enable you to save time and money in getting your degree. Colorado and Texas have even passed laws requiring colleges in those states to award college credit to students with IB diplomas. If you’re interested in attending college outside the United States full-time (as opposed to on a short-term basis as a study abroad student), an IB diploma may be particularly useful to you. Since other countries have different academic systems and pathways to a university education, it can be difficult for students from the US to gain entrance. The international recognition of the IB diploma can help to bridge this gap. Some examples of countries that accept the IB diploma for entrance into universities are France, Spain, Italy, India, and Turkey. Additionally, some universities offer scholarships specifically for IB diploma holders. While each country and school has additional requirements you’ll need to meet, an IB diploma can be of great help in the process. Finally, aside from college admissions concerns, getting your IB diploma can simply be a very satisfying intellectual experience in its own right. The IB program is designed not only to provide you with rigorous course content, but also to help you learn how to think, analyze, and critically consider materials in the way that your college will eventually expect. The independent projects that are part of the IB curriculum can be enjoyable as well. Some high school students don’t get many opportunities to focus their energies on the topics they consider interesting. Studying a topic that really moves you can bring out your intellectual best in a way that your daily classwork may not. Going through the full IB Diploma Programme isn’t for everyone, and as we mentioned, it isn’t available everywhere. If you have access to this option, however, it can be a strong addition to your college application profile as well as an aid to your intellectual development. You can find more advice on whether IB is right for you and handling your IB coursework in these posts from the blog : To learn more about IB, take a look at our Ultimate Guide to the International Baccalaureate Program . You can also visit the official International Baccalaureate website at www.ibo.org . Looking for more personal assistance with managing your high school goals? Check out our Student Mentorship Program to see how our experienced near-peer mentors can help you to identify your passions and prepare for the college application process.

Tuesday, October 8, 2019

Raising Capital Assignment Example | Topics and Well Written Essays - 250 words

Raising Capital - Assignment Example Underfunding is the major challenge facing new and existing business. Most entrepreneurs borrow enough money for setting up a business, but they lack extra cash to help in operations during the startup phase, when cash outflow is higher than the cash inflow (The Entrepreneurial Dialogues, 2015). The fit between the capital providers and the business seeking for capital is usually problematic. In most cases, there exist large disparity between the financial and the economic status of the business seeking capital and the requirements of financial options available to different funding groups. Some entrepreneurs submit applications that are not consistent with the funder’s mandate. Often, entrepreneurs who operate in highly saturated markets that make the differentiation hard approach funding agencies. The agencies find business in high-saturated areas unattractive since it makes it hard for entrepreneurs to come up with unique business opportunities The issue here is the length of time it takes to access the funding. Most entrepreneurs lack awareness about the procedure and courses of action involved in getting equity funding. The process in some institutions tends to be bureaucratic and heavily laden with red tape and protocols as funders endeavor to get confidence and assurance when granting the funds to entrepreneurs. The Entrepreneurial Dialogues (2015). State of Entrepreneurship in South Africa. Web. February 10, 2015. Retrieved from

Monday, October 7, 2019

Intels corporate ethics Essay Example | Topics and Well Written Essays - 1250 words

Intels corporate ethics - Essay Example â€Å"This $2 million plant is only 0.1% of what Intel spent to build this facility.† (What Intel has done and is doing, n.d.). The US is the greatest inventor of the world and Intel is one of the greatest innovator of the world. There is no doubt it can make the most enormous contributions towards dealing with the world’s major problem—the environment problem. Yet the huge profits have caused Intel to act blindly in this area. Greed is no doubt the key factor in ignoring the environmental problems. Corporate heads get greedy and lust for profits and ignore citizens’ welfare. In Hamidi’s (n.d.) website, ‘Intel is being accused for causing air pollution by using toxic solvents. The air pollution in that area was about three times higher than the acceptable limit. The History of Intel’s Toxic Chemical Release in Corrales (n.d.) states, people have developed respiratory and skin problems. New Mexico has also been known to have droughts. It is extremely hot in the summer. Yet one of the largest consumers of their water is Intel. Intel has built such a huge facility with no water recycling system. On the Intel website, the US Environmental Protection Agency says this is a very dangerous practice. There was a debate on how to deal with this issue and they had conducted studies. In the site for NM risk assessment on the Intel website (n.d.), â€Å"the EPA wants manufacturers to take responsibility for the products, throughout their life, particularly when they contain hazardous materials.†

Sunday, October 6, 2019

The Impact of Stress on Workers Essay Example | Topics and Well Written Essays - 1000 words

The Impact of Stress on Workers - Essay Example The arrival of stress, in the same way, is directly related to excessive work or persistent boredom which can be observed so very often in any workplace’s environment fraught with an unchanging aura. What makes the work-related stress a serious and hazardous issue is the worst kind of depression it can lead a worker to and profoundly impact his/her life. Therefore, it can be said that though stress itself may not be called a disease, but the consequential problems it gives birth to become worth addressing once they mature into gravely complicated issues like physical unfitness and psychological disorders. Relentless work pressures and increased competitiveness: Given the unbelievably quick rise observed in industrialism and materialistic public approach in the recent years, this would not be hyperbolical to state that work pressures both on the employers and employees have increased proportionately. That is the same reason why so much research has been done on the influence th is work pressure produces on the workers to the point that â€Å"one in 20 cases of depression or anxiety annually is attributable to high stress at work† (NHS, 2007). ... No sooner do the helpless workers exposed to insane work pressures come out of one complex problem, does another fall down on their heaving shoulders. Recurring headaches, angry cramps in the neck and back especially, distorted thinking, terrible memory, sleeping difficulties, and dark hopelessness are just some of the deplorable physical and mental consequences produced by work stress on the workers as identified by (Workers Health Centre, 2005). Emotional turmoil and layoff fear induced by work stress: Work stress is justifiably proved to be a powerful and influential emotional roller for workers around the globe, as a result of excessive competitiveness and unpredictable employment opportunities. It remains undeniable that competitiveness has peaked in the present age in all employing firms and fear of layoff is what keeps haunting the workers persistently, which leads them to work more and more in order to keep their employers happy and escape the looming prospect of unemployment . All this pandemonium created by work-related stress induces the workers to go into realm of bizarre fantasy and some may even opt to find solace by engaging themselves in a hedonistic lifestyle, thus deviating from the right path and hitting the perturbed one, all the while influenced by that same cursed work-related stress. Recent research consolidates the hazardous consequences produced by excessive work pressures by bringing up the fact that â€Å"regardless of occupation, seniority, or salary level, we’re spending more and more of our work days feeling frazzled and out of control, instead of alert and relaxed† (Segal, Smith, Robinson, & Segal, 2011). Disorientation is one of the most powerful influences which grips the workers as soon